Accelerating Your E-commerce Goals

Hello, I'm Berk Sener. I'm the founder of Luzia and Retail Niches. I advise entrepreneurs and e-commerce brands on their Amazon and/or Shopify journey.


  • After a career spanning nearly 15 years in investment banking, I started and scaled Luzia, a premium home goods and lifestyle brand.

  • I have diligently built the company from the grassroots up and Luzia has become one of the few Amazon-native businesses reinforced with strong brand and multi-channel growth strategies in the U.S.

  • My proficiency in navigating various marketplaces, and leveraging the necessary tools and programs has led to tangible results in terms of sales growth, product visibility, consistent positive reviews and brand integrity.

  • Notably, Luzia's sports towels and bathroom towels have ascended to the ranks of top-tier products within their respective categories across the U.S.

  • I also built several affiliate, and content websites, each meticulously crafted to offer specialized retail experiences. Please take a look at them here.


Expertise in E-Commerce Growth with a Focus on Amazon FBA

  • With a proven track record of success in creating and scaling a premium home goods brand, I bring a wealth of knowledge to help you achieve your e-commerce goals. Here's how I can assist you:

  • Amazon FBA Mastery: With over 30,000 towel sets sold and over 1,000 customer reviews with a rating of >4.5/5.0 stars on Amazon US, I possess an in-depth understanding of how to navigate and succeed on Amazon FBA.

  • Effective Digital Marketing Strategy: Leveraging my experience in developing and implementing comprehensive digital marketing strategies, I can help you harness the power of techniques such as PPC advertising, SEO optimization, and influencer and affiliate programs to drive increased traffic and sales.

  • Brand Building and Content Creation: By creating quality and consistent content, I can help you build a strong brand identity that resonates with customers, fosters trust, and establishes lasting connections.

  • Logistics and Inventory Management: I benefited from a two-step approach for effective logistics and inventory management, ensuring that your products are available to customers while maintaining cost-efficiency. I can help you create the most ideal supply chain model for you.

  • Shopify Website Enhancement: I can assist in enhancing your Shopify website to amplify brand visibility, act as a backend for headless e-commerce, and create a seamless user experience.

  • Multi-Channel Sales Approach: I can guide you in adopting a multi-channel sales strategy to diversify your income streams, reach a broader audience, and minimize risk.

  • 2-Hour E-commerce Consultancy

  • Embark on a focused journey to optimize your online business with our 2-hour E-commerce Consultancy service led by Berk Sener.

  • During this personalized session, Berk will dive deep into your specific business needs, offering tailored guidance and strategic insights. Whether you're navigating product selection, refining your branding, or enhancing your marketing strategies, Berk will provide targeted solutions to help you achieve your goals.

  • Benefit from Berk's expertise and let him empower you with the knowledge needed to thrive in today's competitive digital marketplace.

  • Monthly E-commerce Consultancy

  • Elevate your e-commerce business with our Monthly E-commerce Consultancy package led by Berk Sener, founder of Luzia. With 8 hours of consultancy per month, Berk will provide ongoing support and guidance to help you navigate the complexities of online business.

  • Whether you're launching a new venture or seeking to scale an existing one, Berk will work closely with you to address challenges, identify opportunities, and implement effective strategies.

  • With monthly sessions tailored to your evolving needs, Berk will empower you with the expertise needed to achieve sustainable growth and success in the ever-changing world of e-commerce.